Statistics throughout the years showed that Service and Sales clouds are the largest segments of the Salesforce business. The latter, for instance, makes up about 24.42% of the total company’s revenue. However, those are not the only solutions Salesforce has to offer.
We’ve already raised the topic of Salesforce clouds by explaining to you the difference between Commerce cloud for B2B and B2C. And how dare we not go further and let you learn about all the options you got! So here we are with the list of Salesforce clouds you might be interested in.
What is a Salesforce Cloud?
So, what do we mean by this term? Salesforce clouds are not just spaces for your data, but fully designed solutions, each offering a specific set of tools for your business. You can use them separately and independently, or connect and share data between a few.
How many Salesforce Clouds are there?
There are six main types of Salesforce clouds. However, in total, the platform has 15 of them. And since we’ll have a fully separate block about those six titans of Salesforce next, let’s briefly discuss the rest nine here.
Salesforce Integration Cloud
This one is a must for large enterprises, which get their customer data from various different sources. Basically, Salesforce Integration Cloud allows businesses to easily connect their data channels and have a comprehensive overview of customer experience.
Salesforce App Cloud
The name speaks for itself. Salesforce App Cloud is used to build applications. There you can create an app in the most convenient way, whether it’s coding, low-code, or drag-and-drop systems.
Salesforce IoT Cloud
IoT, or the Internet of Things, is a brand-new way of collecting data using devices and the built-in sensors inside of them. And Salesforce IoT Cloud gives businesses an opportunity to use this modern technology to collect, store and analyze customer data within their CRM system.
Salesforce Manufacturing Cloud
This type of cloud provides manufacturing businesses with tools specifically made for the manufacturing industry. All your company’s departments can collaborate in one CRM system and make you overview all business processes. Salesforce Manufacturing Cloud also allows you to have all clients and distributors in one place and provides a forecasting tool both for your service and sales departments.
Salesforce Financial Services Cloud
Salesforce Financial Service Cloud was built specifically for financial advisors. With its help, they can manage their workflow, automate some tasks, and monitor their clients’ financial and purchase journeys to give informed assistance.
Salesforce Education Cloud
Using Salesforce Education Cloud, universities and educational institutions will have access to all information about their students. The cloud makes it possible not only to store and analyze their scores and studying progress, but also to keep abreast of their mental health and overall wellness.
Salesforce Nonprofit Cloud
With this cloud, nonprofit organizations can easily process donors, volunteers, fundraising, and event data. Salesforce Nonprofit Cloud provides all needed tools for managing processes going within nonprofits and boosting decision-making.
Salesforce Health Cloud
Hospitals can use Salesforce Health Cloud to store and easily access patients' data (including integrating data from electronic health records (EHR) and data from medical devices), and improve communication between doctors and their clients.
Salesforce Vaccine Cloud
Salesforce Vaccine Cloud was created after COVID-19 and is to help people and hospitals manage mass vaccination and COVID-19 test result delivery.
The six main types of clouds Salesforce offers
And finally, titans are entering the room. The next six Salesforce cloud types are known as the most popular business solutions companies choose for their Salesforce-based CRM systems. So, we’ll go over them a little more detailed than the previous options.
Salesforce Sales Cloud
Sales reps are the ones who commonly benefit from CRM systems the most. So, Salesforce designed a cloud to help Sales teams easily improve their performance and company’s profit. And it actually works pretty well, since to the 2022 research, Sales Cloud provides 29% increase in productivity.
The main features Salesforce Sales cloud has:
- Managing sales campaigns (such as emailing, events and seminar management)
- Lead and contact management
- Pipeline and forecast management
- Reports and dashboards
Salesforce Marketing Cloud
With Marketing Cloud, you can monitor ad campaigns, engage with the audience and analyze your marketing data, plain and simple. There, you can use Email Studio to personalize emails using data from Social or Service clouds, Advertising Studio for ad management, and Social Studio to study your followers and interact with them through content.
Thus, the main benefits you get are:
- Optimized mailing and messaging
- Customer journey analytics
- Social media engagement automation
- Personalized customer experience
Salesforce Commerce Cloud
For eCommerce businesses, a proper CRM system can help with everything: from clients and goods management to financial questions. And Salesforce has built Commerce Cloud to make it easier for retail companies to work and get more profit from that. Companies that adopted this cloud can automate their workflow and customer communication, collect and analyze data efficiently, and, eventually, become more successful.
We can point out these main Commerce Cloud features:
- Product and catalog management
- Marketing and merchandising tools
- Customer segmentation
- In-store extensions
Salesforce Service Cloud
Salesforce Service Cloud is designed for service centers in order to help them automate workflow and get more comprehensive customer overview.
The main tools are:
- Cloud telephony integration
- Remote assistant
- Workflow automation tools
- Agent workspaces
- Self-service knowledge portals
Salesforce Experience Cloud
Salesforce Experience Cloud, or otherwise Community Cloud, is basically your way to a fully customized and branded system that can connect you with your customers, suppliers, partners, and workers via various channels.
With Experience Cloud, you get:
- Branding and customization
- Third-party apps integration
Salesforce Analytics Cloud
With Salesforce Analytics Cloud, you empower your decision-making with deep analytics and artificial intelligence (Salesforce Einstein). The variety of data processing tools and statistics visualizations let your team make more informed choices and get a full picture of their performance.
Salesforce Analytics Cloud gives businesses:
- Statistics visualization engine
- Self-service access
- Various dashboards
- Integration with any Salesforce-based software
So, now you got acquainted with each and every one of Salesforce clouds. How to use them, whether you need just one, or it’s not enough, and you’d rather have a few of them - all these are totally up to you and your business requirements. And if you need help with getting a clear vision of the best Salesforce cloud solutions for your company - just contact the experts (us, for example).
Till the good times, and good luck with your Salesforce cloud adoption!