Pro Salesforce Podcast
By Synebo

Biweekly feed from Synebo experts to businesses. Explore the latest news and discover where the industry is heading to. 

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Pro Salesforce, Season 2, Episode 9: When Should Businesses Consider Experience Cloud?

In this podcast episode, Sergii Romashov, an Admin Team Lead, Salesforce Consultant at Synebo, and podcast host, sits down with Yana Tolmachenko, a Project Manager at Synebo, to explore Salesforce Experience Cloud. They discuss how it enhances customer and partner engagement, reduces support costs, and integrates with AI-driven tools like Einstein bots. The episode provides valuable insights on implementation, industry use cases, and key factors businesses should consider when investing in Experience Cloud.

40 min
Mar 12, 2025
Salesforce solution models
Pro Salesforce, Season 2, Episode 8: Solution Models in Salesforce Projects

In this podcast episode, Sergii Romashov, an Admin Team Lead, Salesforce Consultant at Synebo, and podcast host, sits down with Sergiy Lemeshko, a Salesforce Consultant and a Project Manager, to discuss the importance of solution design in large Salesforce projects. They explore common challenges, the impact of skipping solution design, and best practices for creating effective solution models. The episode provides practical insights for teams and stakeholders looking to enhance their Salesforce implementation process.

56 min
Feb 19, 2025
_Salesforce Security #7_cover_website
Pro Salesforce, Season 2, Episode 7: Security in Salesforce: Bridging Leadership and Technical Teams

In this podcast episode, Sergii Romashov, an Admin Team Lead, Salesforce Consultant at Synebo, and podcast host, sits down with Matt Meyers, a Salesforce Certified Technical Architect and CEO of EzProtect, to dive deep into Salesforce security. They discuss key security features, common risks, and misconceptions among C-suite leaders, along with best practices for building a secure Salesforce environment. The episode provides valuable insights for both technical and business leaders looking to strengthen their Salesforce security posture.

50 min
Feb 12, 2025
Pro Salesforce, Season 2, Episode 6: Salesforce Scratch Orgs for Development Teams
Pro Salesforce, Season 2, Episode 6: Salesforce Scratch Orgs for Development Teams

In this podcast episode, Sergii Romashov, an Admin Team Lead and Salesforce Consultant at Synebo, joins Oleksandr Molchanov, a Senior Salesforce Developer and Team Lead, to explore the power of Scratch Orgs in Salesforce development and business. They discuss how Scratch Orgs address challenges with shared dev environments, practical use cases for consulting companies, and tips for successful adoption. The episode also covers common mistakes to avoid, a comparison of Scratch Orgs vs. Sandboxes, and real-life examples showcasing their impact on Salesforce projects.

28 min
Jan 21, 2025
Salesforce for Corporations #5
Pro Salesforce, Season 2, Episode 5: SF Implementation for Large Сompanies. Process Over Technology

In this podcast episode, Sergii Romashov, an Admin Team Lead and Salesforce Consultant at Synebo, and Viktoriia Klymenko, a Project Manager, dive into the challenges and tips for implementing Salesforce for enterprise businesses. They discuss practical approaches, contract models, change management, and how Salesforce reshapes team dynamics, offering valuable insights into its impact on enterprise operations.

32 min
Jan 07, 2025
Salesforce for Small & Medium-Sized Businesses #4_cover_website
Pro Salesforce, Season 2, Episode 4: Salesforce Implementation for Small and Medium-Sized Businesses (SMBs)

In this episode, Sergii Romashov, an Admin Team Lead and podcast host, and Anna Shved, a Project Manager and a Business Analyst at Synebo, discuss the intricacies, technicalities, and challenges of Salesforce implementation for small and medium-sized businesses. They provide their expert opinion on whether SBMs may benefit from Salesforce CRM implementation and how to approach such an initiative. 

61 min
Dec 17, 2024
KB in Experience Cloud
Pro Salesforce, Season 2, Episode 3: How to Customize the Default Knowledge Base in Experience Cloud

In this episode, Sergii Romashov, an Admin Team Lead and podcast host, and Yana Pushkar, the Head of Delivery at Synebo, discuss the nuances of customizing a Salesforce Knowledge Base in Experience Cloud. They explore the business value of Knowledge Base customization, discuss common challenges, and share success stories and practical advice for businesses considering customization.

42 min
Dec 03, 2024
Pro Salesfrorce_podcast_
Pro Salesforce, Season 2, Episode 2: The Role of Account Manager in Service Business

In this episode, Sergii Romashov, an Admin Team Lead and a podcast host, and Varvara Avotynsh, an Account Manager at Synebo, discuss the role of account management in service businesses. Besides, they share practical tips for successful and seamless collaboration between a provider and a client.

25 min
Nov 19, 2024
Pro Salesfrorce_podcast_#1_Salesforce Appexchange
Pro Salesforce, Season 2, Episode 1: Salesforce AppExchange: Overview, Challenges, and Tips to Succeed

In this episode, Sergii Romashov, an Admin Team Lead and a podcast host, and Victoria Khanchevska, a Senior Salesforce Developer and a team lead at Synebo, discuss Salesforce AppExchange packages, challenges, pros and cons, and development success stories.

35 min
Oct 30, 2024
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Pro Salesforce, Season 2, Episode 0: Newly Rebranded Podcast Intro

In this podcast episode, Sergii Romashov, an Admin Team Lead at Synebo and a podcast host, introduces the new Pro Salesforce podcast season. He discusses the target listeners to which the podcast should present an interest and what kinds of topics will be touched upon in this season.

2 min
Oct 30, 2024
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